It’s been an interesting few weeks. The way we buy things online is changing. Instagram Shop Now, Pinterest Buy Button and now it Twitter’s turn. Twitter is currently testing a new way to discover products and place on the micro blogging site. The way brand manager will plan product advertising in the future is getting interesting. Imagine with a click of a button you can get the entire Oscar outfit of Emma Stone or Scarlett Johansson or whosever you like. This is just the beginning. The changes in these platforms are now making them even more relevant and worthy of our time.
PRODUCT ADVERTISING IN THE FUTURE
Twitter is currently working with select curators to test a new way to discover what the user is looking for. Currently the search button lists all the tweets based on your search. Twitter has now decided to filter them and present them relevantly.
This is what the Twitter announcement says: “The first experience we’re testing is a new way to surface and organize relevant Tweets about products and places on dedicated pages. These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information. Take for example the book “The Martian” by @andyweirauthor. We’ll show you images and a description right above the Tweets that are most timely and relevant to you. These may be Tweets from accounts you follow, relevant news updates, or popular content about the book.”
We checked out one of the curators that twitter is working with. We loved it. We have a few screen grabs for you below. This new direction from Twitter will make product advertising interesting. Product seeding and loading is not new to an advertiser. Every active brand has been associating with influencers and ambassadors to promote their products. With this new development by twitter, the call to action button –‘Shop’ can be integrated right there.
The Social Media ecosystems are the future of product advertising. As every leading social media platform is integrating sales within the feeds. We brand managers need to step out of our outlets, websites, offices and looks at these new ways are in detail and embrace them.