What does Instagram Shop Now mean for you?
It’s Instagram now who joins the e-commerce wagon. Instagram Shop Now posts will be rolling out soon. Simply put – the Instagram Shop Now posts are paid advertising that any business may purchase from Instagram. These posts will be rolled out over the next several months with some of the largest companies in the world participating in trials.
It’s a win-win for all – revenue for Instagram, opportunity for the advertisers and convenience for consumers. The Instagram Shop Now posts will appear in the regular feed, just like pictures and videos currently appear. Giving consumers to buy, download, install, etc. Its not ready yet, we have wait for these adds to roll-out. As we wait business owners need to prepare themselves and evaluate how the business can benefit from this opportunity on one of the biggest social networks in the world.
What must you do to participate in the Instagram Shop Now program?
You create the content and list your ads with Instagram. The Instagram Shop Now program works well with pictures and video, but you must choose the marketing style that is most true to the aesthetic of your business.
The company currently is working to make Instagram advertising options available through an Instagram Ads API and Facebook ad buying interfaces over the coming months. They are making sure they offer enough data mining opportunities to advertiser to ensure efficiency to the advertising dollars. They will offer options that enable targeted campaigns based on age, location, gender and also based on people, places and things they love. They also plan to enable advertisers to reach people on Instagram based on the information businesses have about their own customers. They want to ensure people have greater control and improve the relevance of the ads they see.
How much can I expect to earn from this program?
The Instagram Shop Now program has no results to speak of today. The program will begin producing results after it rolls out, but you can expect to improve traffic to certain pages on your website. Users who are smitten with your product or service are likely to make a purchase if they click on the Shop Now ad.
It’s up to you on how to embrace this new opportunity. The investment firm RBC Capital Markets told the New York Times that the new Instagram Shop Now program could generate $1.3 billion to $2.1 billion for the company. Making the potential for businesses bottomless as long as they just don’t post boring pictures and videos. The strategy has to integrate the Instagram API and user experience.
It’s been a busy month for online retailers. Pinterest buy button and the Instagram Shop Now button are two promises that will change the way we interact. No more of switching between the apps. You like it, you buy it.
You can read more about the announcement on the Instagram business blog