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Blogs & Articles

Facebook now offers a unique interactive feature on its advertising messages. If you are promoting a facebook page or group or an event, the viewers have the option of signing up as a fan/join the group/RSVP with a single click, within the ad. I have yet to log in to this system to make my ads interactive, but my view is that this will offer higher revenue streams to facebook with similar ad placements because an opt-in for an offer is...

In a first of sorts, Warner has tied up with facebook to launch a special edition director’s cut version of the movie Watchmen. The blu-ray version of the movie will have capabilities of sharing the movie and comment on it in real time with your facebook buddies. What it means is this – Every friend of yours will have to have the original blu-ray version of the movie and agree to watch the movie at the same time. Warner is already...

There are over 200  million blogs vying for attention from visitors of all age, creed, color, sex, nationality. What started off as an innocous way of publishing “what am I doing” has become one of the biggest strategic milestones in the execution of a successful online marketing plan. What is it then, that makes a blog popular or successful than others in relative terms? India, the largest democracy in the world, recently witnessed a nearly 2-month long election process. 2 months,...