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I believe the most important skill you need for being a good marketer is to be a good listener. I cannot stress the importance enough of being a good listener so, I’m going to repeat myself - Be a good listener, when it comes to marketing. When I say listening, I just don’t imply hearing. I mean really listen to your prospects and your customers interacting with your business. Listen to how you make them feel and that will determine the value...

It’s been an interesting few weeks. The way we buy things online is changing. Instagram Shop Now, Pinterest Buy Button and now it Twitter’s turn. Twitter is currently testing a new way to discover products and place on the micro blogging site. The way brand manager will plan product advertising in the future is getting interesting. Imagine with a click of a button you can get the entire Oscar outfit of Emma Stone or Scarlett Johansson or whosever you like....

In the race to get more followers, likes and shares, the social media mangers will soon have another variable to consider. Soon there will be another measuring parameter in the overall Social media measurement matrix. Facebook has come up with a new algorithm that will monitor the time spent on a post. The algorithm will monitor the screen time a post gets. It is not just a simple timer, it will take into account the overall reading habits and intelligently...

Whats is Apple News? The IOS users will soon have Apple’s own version of the flipboard – Apple News. An app that will integrate news articles from various sources into an easy to read, browse and follow format. Good news for the big publishers, they get easy access to the millions of apple customers. Not just more eyeballs, the big publishers will get to make more money. The arrangement between apple and the publishers seems more than fair....

What does Instagram Shop Now mean for you? It’s Instagram now who joins the e-commerce wagon. Instagram Shop Now posts will be rolling out soon. Simply put – the Instagram Shop Now posts are paid advertising that any business may purchase from Instagram. These posts will be rolled out over the next several months with some of the largest companies in the world participating in trials. It’s a win-win for all - revenue for Instagram, opportunity for the advertisers and convenience...

What is the internet of Things? We all know what is The Internet of Things. As our devices got smarter, refrigerators can order grocery, lights can switch themselves on/off as we arrive or leave the house, our cars knows the fastest way to work/home by analyzing the traffic. The evolving technology and hardware is bringing us closer and closer to the Jetson's era. Internet sits at the core of all this, how can people who depend on the Silicon Valley...

Buy Directly on Pinterest with the new Pinterest Buy Buttons Pinterest announced the introduction of a Pinterest buy button today to become a fully integrated e-commerce store. You can now not only find, save and share pins that interest you, but also buy products listed in them pins, right from within the Pinterest ecosystem.  A new blue "Buy It" button will be displayed on the pin in addition to the price of the item being displayed in blue color. The specifics of this...

What does the Google-Twitter Deal mean for your business? Four years hence, the Google-Twitter deal is done. This deal essentially provides Google access to Twitter’s firehose and Google will display popular tweets quite prominently within the search results. Starting this year, Twitter will be allowed a section in search results that will appear right in between the other results. If a trending story gets searched on Google, the first thing to appear will be a direct Twitter portal that could lead to...

Your website design should reflect your business mission and vision. The web design elements should be aligned to the nature of your business and the content on each page should be easy to read, easy to navigate, and easy to come back to. Overall, you want your web site design to be engaging (yet not overpowering), as well as result oriented (After all, you want your visitors to buy/inquire from you). An effective web design practice should follow a 4-step presentation...

Okay, for a minute, pause reading and answer this question: What are the two most important expectations a consumer has from a brand? If you answered anything other than Trust & Competence, I can point you to numerous studies that have been conducted zillion of times, and the end result always remains the same. If you were managing a brand that lacks either of these, the association your consumers have with your brand won’t be long lasting. Brand loyalty is a direct result of establishing...

In the past, gossip and hearsay was at worst what a company could fear from a disgruntled employee or an unsatisfied customer. In extreme cases, there may have been an occasional public rally or an infamous lawsuit (McDonalds coffee episode). However, as digital platforms become increasingly accessible and easier to navigate, these complaints are now going public to an arena that draws the largest audience- they are going online. More significant, perhaps, is the manner by which such information can spread,...

Since you are reading this article, chances are that you are an online marketer, using one or the other form of tools such as Google CPC, Banner Placements, or Email Marketing. You either design your own ad creatives and copy, or you hire an external agency to do this for you. In either of these two scenarios, what’s your single most important objective at the back of your mind? Conversion, right? From your visitors’ point of view, however, they are on this...

Most important questions for small business owners to succeed in today’s multi-dimensional Internet ecosystem Website design and development has come a long way since the early days of Internet.  What was once invented as a simple network of interconnected documents has now evolved in a complex web of pages, sites, blogs and apps. A website is no longer an online representation of corporate information, nor is it intended to serve the purpose of solely being an online storefront.  With the advent of...

Dunkin Donuts recently launched a new campaign that rewards offline activities, with online presence. It’s not often that an interesting mix is created between the two, but this campaign looks like it’s set to rock. Basically, in relaunching some flavors of their immensely popular Coolatta range (which incidentally is a summer drink) they ask you to simply take your picture with your favorite coolatta beverage in hand. Post it on the fans page on facebook, and add it to your profile...