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Twitter

It’s been an interesting few weeks. The way we buy things online is changing. Instagram Shop Now, Pinterest Buy Button and now it Twitter’s turn. Twitter is currently testing a new way to discover products and place on the micro blogging site. The way brand manager will plan product advertising in the future is getting interesting. Imagine with a click of a button you can get the entire Oscar outfit of Emma Stone or Scarlett Johansson or whosever you like....

What does the Google-Twitter Deal mean for your business? Four years hence, the Google-Twitter deal is done. This deal essentially provides Google access to Twitter’s firehose and Google will display popular tweets quite prominently within the search results. Starting this year, Twitter will be allowed a section in search results that will appear right in between the other results. If a trending story gets searched on Google, the first thing to appear will be a direct Twitter portal that could lead to...

Okay, for a minute, pause reading and answer this question: What are the two most important expectations a consumer has from a brand? If you answered anything other than Trust & Competence, I can point you to numerous studies that have been conducted zillion of times, and the end result always remains the same. If you were managing a brand that lacks either of these, the association your consumers have with your brand won’t be long lasting. Brand loyalty is a direct result of establishing...