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Since you are reading this article, chances are that you are an online marketer, using one or the other form of tools such as Google CPC, Banner Placements, or Email Marketing. You either design your own ad creatives and copy, or you hire an external agency to do this for you. In either of these two scenarios, what’s your single most important objective at the back of your mind? Conversion, right? From your visitors’ point of view, however, they are on this...