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Facebook Advertising & Marketing

In the race to get more followers, likes and shares, the social media mangers will soon have another variable to consider. Soon there will be another measuring parameter in the overall Social media measurement matrix. Facebook has come up with a new algorithm that will monitor the time spent on a post. The algorithm will monitor the screen time a post gets. It is not just a simple timer, it will take into account the overall reading habits and intelligently...

Okay, for a minute, pause reading and answer this question: What are the two most important expectations a consumer has from a brand? If you answered anything other than Trust & Competence, I can point you to numerous studies that have been conducted zillion of times, and the end result always remains the same. If you were managing a brand that lacks either of these, the association your consumers have with your brand won’t be long lasting. Brand loyalty is a direct result of establishing...

Dunkin Donuts recently launched a new campaign that rewards offline activities, with online presence. It’s not often that an interesting mix is created between the two, but this campaign looks like it’s set to rock. Basically, in relaunching some flavors of their immensely popular Coolatta range (which incidentally is a summer drink) they ask you to simply take your picture with your favorite coolatta beverage in hand. Post it on the fans page on facebook, and add it to your profile...

Facebook now offers a unique interactive feature on its advertising messages. If you are promoting a facebook page or group or an event, the viewers have the option of signing up as a fan/join the group/RSVP with a single click, within the ad. I have yet to log in to this system to make my ads interactive, but my view is that this will offer higher revenue streams to facebook with similar ad placements because an opt-in for an offer is...

In a first of sorts, Warner has tied up with facebook to launch a special edition director’s cut version of the movie Watchmen. The blu-ray version of the movie will have capabilities of sharing the movie and comment on it in real time with your facebook buddies. What it means is this – Every friend of yours will have to have the original blu-ray version of the movie and agree to watch the movie at the same time. Warner is already...