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Digital Advertising

It’s been an interesting few weeks. The way we buy things online is changing. Instagram Shop Now, Pinterest Buy Button and now it Twitter’s turn. Twitter is currently testing a new way to discover products and place on the micro blogging site. The way brand manager will plan product advertising in the future is getting interesting. Imagine with a click of a button you can get the entire Oscar outfit of Emma Stone or Scarlett Johansson or whosever you like....

Whats is Apple News? The IOS users will soon have Apple’s own version of the flipboard – Apple News. An app that will integrate news articles from various sources into an easy to read, browse and follow format. Good news for the big publishers, they get easy access to the millions of apple customers. Not just more eyeballs, the big publishers will get to make more money. The arrangement between apple and the publishers seems more than fair....

What does Instagram Shop Now mean for you? It’s Instagram now who joins the e-commerce wagon. Instagram Shop Now posts will be rolling out soon. Simply put – the Instagram Shop Now posts are paid advertising that any business may purchase from Instagram. These posts will be rolled out over the next several months with some of the largest companies in the world participating in trials. It’s a win-win for all - revenue for Instagram, opportunity for the advertisers and convenience...