Results Driven Performance
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Results & Performance are at the core of our platform.
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Conversions

I believe the most important skill you need for being a good marketer is to be a good listener. I cannot stress the importance enough of being a good listener so, I’m going to repeat myself - Be a good listener, when it comes to marketing. When I say listening, I just don’t imply hearing. I mean really listen to your prospects and your customers interacting with your business. Listen to how you make them feel and that will determine the value...

Your website design should reflect your business mission and vision. The web design elements should be aligned to the nature of your business and the content on each page should be easy to read, easy to navigate, and easy to come back to. Overall, you want your web site design to be engaging (yet not overpowering), as well as result oriented (After all, you want your visitors to buy/inquire from you). An effective web design practice should follow a 4-step presentation...

In the past, gossip and hearsay was at worst what a company could fear from a disgruntled employee or an unsatisfied customer. In extreme cases, there may have been an occasional public rally or an infamous lawsuit (McDonalds coffee episode). However, as digital platforms become increasingly accessible and easier to navigate, these complaints are now going public to an arena that draws the largest audience- they are going online. More significant, perhaps, is the manner by which such information can spread,...

Since you are reading this article, chances are that you are an online marketer, using one or the other form of tools such as Google CPC, Banner Placements, or Email Marketing. You either design your own ad creatives and copy, or you hire an external agency to do this for you. In either of these two scenarios, what’s your single most important objective at the back of your mind? Conversion, right? From your visitors’ point of view, however, they are on this...