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Blog Writing

It’s been an interesting few weeks. The way we buy things online is changing. Instagram Shop Now, Pinterest Buy Button and now it Twitter’s turn. Twitter is currently testing a new way to discover products and place on the micro blogging site. The way brand manager will plan product advertising in the future is getting interesting. Imagine with a click of a button you can get the entire Oscar outfit of Emma Stone or Scarlett Johansson or whosever you like....

In the race to get more followers, likes and shares, the social media mangers will soon have another variable to consider. Soon there will be another measuring parameter in the overall Social media measurement matrix. Facebook has come up with a new algorithm that will monitor the time spent on a post. The algorithm will monitor the screen time a post gets. It is not just a simple timer, it will take into account the overall reading habits and intelligently...

Okay, for a minute, pause reading and answer this question: What are the two most important expectations a consumer has from a brand? If you answered anything other than Trust & Competence, I can point you to numerous studies that have been conducted zillion of times, and the end result always remains the same. If you were managing a brand that lacks either of these, the association your consumers have with your brand won’t be long lasting. Brand loyalty is a direct result of establishing...

In the past, gossip and hearsay was at worst what a company could fear from a disgruntled employee or an unsatisfied customer. In extreme cases, there may have been an occasional public rally or an infamous lawsuit (McDonalds coffee episode). However, as digital platforms become increasingly accessible and easier to navigate, these complaints are now going public to an arena that draws the largest audience- they are going online. More significant, perhaps, is the manner by which such information can spread,...

There are over 200  million blogs vying for attention from visitors of all age, creed, color, sex, nationality. What started off as an innocous way of publishing “what am I doing” has become one of the biggest strategic milestones in the execution of a successful online marketing plan. What is it then, that makes a blog popular or successful than others in relative terms? India, the largest democracy in the world, recently witnessed a nearly 2-month long election process. 2 months,...